Affiliate marketing is a fantastic business model that allows anyone with basic computer skills, marketing knowledge and a certain level of determination to start their own profitable online business. If you want to learn affiliate marketing and you’re looking for an “affiliate marketing for beginners” type of guide, then you’ve come to the right place!
The goal of this post is to equip you with the best resources for learning how to start affiliate marketing. I know from personal experience that having the right information is instrumental to your success.
This is especially true when it comes to anything internet based because there’s just so much information out there and a lot of it is crap!
By the end of this post, you’ll learn how to:
- Avoid many of the common mistakes people make when starting affiliate marketing.
- Develop your mindset to ensure you stay focused on the most important thing in your business.
- Harness the power of high-ticket items to multiply your earning potential with affiliate marketing.
A Quick Reality Check
My aim is to equip you with knowledge, that will help you to avoid a lot of the common mistakes and pitfalls that people fall into when starting out as an affiliate marketer.
The reality is that most of the people that attempt affiliate marketing will fail.
isn’t that crazy?
Here’s the deal:
If you’re an “opportunity seeker” looking for the next magic bullet solution then this won’t work for you because it requires a lot of hard work, persistence and dedication.
The truth is that there is no magic bullet solution to anything, and if you manage to find something that makes you money that quickly, typically it won’t stand the test of time.
If you’re willing to put in the hard work though, I can tell you that the results are definitely worth it.
There are many affiliates out there that are generating six and even seven figures a year from affiliate marketing alone.
Anything is possible with right work ethic. 🙂
So how does affiliate marketing work exactly?
Affiliate marketing is a model of business that is based on revenue sharing. The affiliate promotes a product and get’s paid a percentage of the sale when someone makes a purchase through the affiliate. The affiliate network or merchant is able to track who referred the customer by using tracking cookies.
Yes, cookies aren’t just the things we stuff our faces with!
If you’re sat there thinking why the hell is he talking about cookies, this infographic should clear things up:
More information on the basic mechanics of affiliate marketing:
So how do people get started with affiliate marketing?
People usually get started by picking a niche they’re interested in and either creating or monetising an existing website.
If you’re going down the free traffic route and starting a website from scratch. It’ll usually take you around six months before you start seeing any real traction in the search engine results pages.
SEO (Search Engine Optimisation) is a delicate beast that takes time to master.
Don’t get me wrong, I’m not saying taking the free traffic route is a bad thing.
It’s actually one of the best ways to generate long-term results in your business but when you’re first starting out as an affiliate, it’s super encouraging when you can produce results in a short space of time. Paid advertising allows us to do this.
So we’ve established that the starting from scratch website route isn’t one that yields fast results. You probably don’t want to wait six months before seeing a return on your time investment.
I’m happy to report that there are many other methods you can use to promote products and services without building a website.
An example of this could be pay-per-click advertising. You know those ads you see at the top and bottom of the search engines you use?
These are ads that people are paying for every time someone clicks them. As an affiliate, instead of spending months building up your website, creating content and getting on social media.
You can start a PPC campaign that will automatically put you at the top of the first page for your chosen keywords.
With that being said, PPC and paid advertising in general isn’t suited to all affiliate programs. For many products, the margins are just too small. If you’re just promoting Amazon products, you will definitely lose money!
On the flip-side, if you’re promoting high-ticket products, for example’s sake, lets take a training course that sells for $2500. Your commission rate means that you get $1000 per sale. You can afford to spend $500 to make one sale. Paid advertising can be an awesome way to quickly generate leads and make sales with high paying affiliate programs.
What other ways can an affiliate promote products and services?
There are countless ways for affiliates to market products and services online. If you’re going down the paid advertising route you have platforms like Youtube, Facebook, Pinterest, Instagram, banner ads, solo ads, native ads… and the list goes on.
The key here is to not get overwhelmed by trying to master too many things at once. Pick one platform that suits your target market best and run with that until you start producing concrete results.
Keep things simple with your marketing. Don’t overcomplicate things or you’ll end up throwing your laptop out of the window!
Are all affiliate programs created equal?
A quick search for “affiliate programs” in google brings up a whole host of results. There are affiliate programs for pretty much everything nowadays and this is good because you can find something you genuinely like.
You might even find something you’re passionate about and you can promote that product from a place of genuine enthusiasm.
It’s hard to promote a product that you aren’t into or something that you haven’t tried out for yourself. People will be able to see that you’re just trying to sell something as opposed to providing valuable, useful information.
Affiliate programs are NOT created equal. There are tonnes of affiliate programs out there that only pay tiny commissions.
A big problem people have is that they pick the wrong affiliate program and end up investing their time and money into something that just won’t yield great returns.
This is why you must do your research. Find out what is out there and compare what each program has to offer.
Entrepreneurial Affiliate Marketing
If you’re looking to learn entrepreneurial skills as well as master all things marketing then our business platform could be a really good fit for you.
Our platform is specifically geared towards helping you lay the proper foundations for your business and is designed to give you the skills you need to promote any kind of product online.
On the other hand, if you’re really into a particular thing (for example, you’re obsessed with animals and you own a blog about dogs) there are plenty of other programs out there where you could promote dog-related products and still generate a great income.
What type of products can I promote as an affiliate?
I could write a list of every single type of product you can promote as an affiliate marketer but this post would be 20,000 words. The most important thing to know is that wherever your expertise or interests lie, you can count on there being relevant products and services for you to promote.
Almost any type of product can be promoted through affiliation in some shape or form.
What if I’m not an expert at anything?
That’s okay too. You don’t need to be an expert in anything to become a successful online business owner. You just need to learn the skills you need to succeed with affiliate marketing and apply that knowledge in the way that suits you best. You don’t have to have a particular interest, hobby or passion to do this.
You could just have a desire to escape the rat race and take control of your life. Our online business platform is specifically dedicated to helping people achieve exactly that, through affiliate marketing.
Where do I learn everything I need to know about affiliate marketing?
Getting the right affiliate marketing training is essential to your success. That’s why we’re so passionate about what we do here at Bengu Marketing. We want to empower you with skills that enable you to make a change in your life. Skills that you can use in any industry to sell products and generate an income for yourself.
Feel free to have a gander at some of the most popular affiliate networks to compare what they have to offer:
What are high-ticket affiliate products?
High-ticket affiliate products are products that cost upwards of $1000. Affiliate marketers that promote these types of products enjoy high affiliate commissions for their referrals.
Instead of having to sell 100 items at $100 a pop, they’ll only need to sell 10 items to make the same amount of money.
This is how the “super affiliates” generate multiple six figure and even seven figure incomes from affiliate marketing!
They focus on promoting high-end products with much higher margins so they can afford to spend a significant amount of money on paid advertising and still see a good return on their investment.
This is definitely the way to go with affiliate marketing. It’s what separates the people generating a significant income from the ones only making a few extra hundred dollars a month.
More information about high paying affiliate programs:
Why most people fail at affiliate marketing
This is a topic that wouldn’t even be covered in most affiliate training platforms. Most training courses out there will teach you the nuts and bolts of what you need to do to get results.
This is great, but they fail to cover the most important subject matter when it comes to starting your own business from scratch…
The reason why most people fail at business is because of self-sabotage, lack of knowledge or lack of execution.
Many people dive head first into business and struggle to cope with perceived failures, pivot requirements and the general overwhelming nature of the beast.
The majority of people are fleeting in their efforts to make it out on their own. When something doesn’t work they jump onto the next thing, hoping and praying that it will work.
Entrepreneurs make things work, they make the best of what they have available to them and they focus on one thing until it yields results. Only then do they shift their focus onto something else.
If you want to learn affiliate marketing and become successful at it you need to take a good, hard look at your mindset and even be open to changing certain beliefs you have about things which could be negative.
Three things that will determine your success in any business venture
- Persistence – The ability to persist in the face of adversity forms part of your emotional intelligence. Self-motivation, self-awareness and self-management are the keys to concrete results in business.
- Consistency and discipline – Mr consistent usually gets the best results. Being consistent and disciplined in your business ensures you’ll minimise distractions that will delay your success. It will also help you develop a structure around your daily actions so you won’t waste time figuring out what to do next. Creating a plan and sticking to it is essential for long-term results.
- Action – This is by far the most important point of them all. Your ability to take action regardless of how you feel will determine the results that you get.
The 80/20 rule of marketing
What tends to happen to a lot of people when they come into the affiliate marketing space is that they’re fascinated by the plethora of options available to them. They get distracted by shiny objects and end up being overwhelmed by everything.
People also tend to get stuck in education mode when taking on something new. They spend all of their time absorbing training and none of the time actually implementing it!
The best way to approach this is to keep things simple by following a straightforward formula:
20% of your time should be spent learning and the other 80% should be spent implementing the things you’ve learnt. This is how people have achieved fantastic results in a matter of weeks.
The 80/20 rule also applies to many other things. This is called the Pareto principle, the law of the vital few.
This principle states that most of the results in any situation are determined by a small number of causes. There have been many books and countless debates and discussions on this topic.
Here are 13 examples of the Pareto principle if you want to learn more about it.
The bottom line is that when it comes to your marketing (in most cases) you’ll find that 80% of your results will come from 20% of your marketing efforts.
This is why optimisation is SO important in marketing.
You don’t need to become a marketing genius to successfully promote products and services online. You just need to learn the fundamentals to get you started.
What most people do when they learn affiliate marketing (what not to do!)
This is how the process goes for most people after they learn how to start affiliate marketing…
They do some market research, look at a bunch of affiliate programs and probably end up picking an affiliate program from Clickbank.
After they’ve picked the product they want to promote they either buy the product or just do some research into it. Once they’ve gathered some information on what they’ll be promoting they go ahead and buy a domain.
Once the domain is bought they set everything up (which isn’t as hard as it seems) then start filling the site up with mediocre content.
After posting a number of articles they realise that they need to promote their content. Their site doesn’t rank for any keywords because they haven’t acquired any backlinks (SEO).
They switch between various marketing platforms, trying different strategies to see what works and getting close to zero results on each one.
They get overwhelmed by all the different marketing strategies they’re trying and they eventually give up.
They go back to doing whatever they were doing before.
Sad isn’t it?
I know this because this happened to me and countless other people I know.
But it doesn’t have to be like this for you…
The best way to learn affiliate marketing
In my experience, the best way to learn affiliate marketing is to implement the information while you train.
Learning and implementing hand-in-hand exposes you to the knowledge you require and empowers you with the practical skills as you implement the training immediately.
No procrastination, no delay, just pure hustle.
You also need to have a mentor that will guide you and take you by the hand. Most people have a whole bunch of questions and having a mentor removes a lot of the uncertainty associated with starting out something new like this.
As a beginner in affiliate marketing, the best thing you can have is a step-by-step training program to follow.
The right education is instrumental to your success as an affiliate marketer. Having the right training and support truly makes all the difference, especially when first getting started online.
I hope you’ve enjoyed this little guide on how to start affiliate marketing, feel free to leave a comment below if you have any questions, I’m always willing to lend a helping hand 🙂
Affiliate marketing not for you? Check out these lists of online business ideas:
- Online Business Ideas: The 2017 Definitive List
- Business Ideas With Low Investment Requirements
- Business Ideas For Aspiring Female Entrepreneurs