Have you ever wondered why your e-commerce website isn’t converting as well as you would like it to be?
It’s not that there is anything wrong with your product, the quality of your website, or even the type of product that you sell, it’s just a combination of these things.
You could design wonderful e-commerce; invest in social media and the likes. But, if you cannot convert that general traffic into loyal customers, your business will surely fail or stagnate.
A conversion rate is the percentage of people who visit your website or use your app who then take the desired action, such as making a purchase, filling out a form, or subscribing to your service.
The big question though is how do you boost that conversion rate? Well, keep reading this article to find out how you can scale up the conversion rate of your e-commerce website to sell and earn more:
Invest in high-quality photos
For starters, you should keep in mind that you are running an online store where your clients don’t have the privilege of seeing the product before they buy it.
If your e-commerce site fails to represent your products accurately, your clients are bound to click away. It would help if you portrayed high-quality photographs of your products from every angle so that your clients can see what they are buying. A video demonstrating how to use the product will also go a long way in boosting your conversion rate.
Create an excellent visual hierarchy of your content
Research reveals that visitors to a website do not read all the given information, especially if your site is content-rich. They will simply scan through your site using the F-pattern or the Z-pattern until they find something that catches their eye.
The F-pattern works well with websites rich in content, while the Z-pattern is good for a minimalist website. Depending on the size of your website and the amount of content, you could use either of the two layouts discussed above to give your website a good visual hierarchy and increase your chances of converting visitors into customers.
Invest more in social media
Customers use social media to research various products or boast about their new purchase and how well it works for them.
Consider creating profiles on various social media platforms such as Facebook and Instagram, where you can let your customers know more about your products and announce upcoming sales, discounts, and events.
You could also use your social media platforms to interact with your clients by answering questions, gathering reviews, and responding to comments.
Set up reliable payment methods
Your responsibility is to assure your clients that their finances are secure when they make a transaction on your website.
You also need to safeguard sensitive data, such as your client’s credit card details and addresses. Don’t forget to invest in an SSL certificate such as a single domain, wildcard certificate, multi-domain, etc. A few popular certificates are Comodo Positive SSL Wildcard, Sectigo positive SSL, Comodo multi-domain SSL cert that will encrypt data exchanged between the browser and your server. It is a simple way to protect transactions from any third party that might try to hijack sensitive information that could jeopardize your business.
You could also set up reliable payment methods such as PayPal, Credit Card, and mobile money. Ensure you give your customers an easy payment and checkout process.
Add authentic customer reviews
If a client is skimming through your website and doesn’t find reviews from other clients, they will most likely be hesitant to invest in your product. Customers want to know whether the product will work as well as you say.
Reviews offer an honest and unbiased opinion about your product and can help encourage visitors to make a transaction.
You could place customer reviews next to the Add to Cart option to encourage the clients to purchase from your online store. Another suggestion would be to create a Reviews page in the main navigation.
Ensure your connection is stable and secure
Clients who visit online stores can be pretty impatient. If your server breaks down for even two minutes, you might lose numerous customers who will not bother to come back to check if your servers are running smoothly.
It would help if you worked with highly secure and stable connections so that your clients don’t lose interest and click away from your e-commerce website.
Simplify your website
Nobody would like to use a website with dozens of unnecessary fields and extra functions. If your visitors find your website hard to digest, they will click away within minutes of skimming through your e-commerce site.
It would be best to help your clients find your products with ease. It would help if you also considered making your Call-To-Action more accessible so that your customers can cancel their subscription without going through an overly complicated procedure.
Include your return policy
Customers understand that online purchases can be a hit or a miss. They might buy the wrong size of dress or the CD player might be totally different from what they saw in the picture.
Since not all e-commerce stores don’t have a physical store, customers who visit your e-commerce store might be reluctant to purchase lest they are unable to exchange the product or get a refund.
You could encourage clients to buy your products by including your return policy that allows them to get their money back if they are not satisfied.
Interact with your clients more
Customers naturally have many questions concerning a product before making their final verdict. An excellent way to boost your conversion rates and prove your credibility would be to increase your availability via chatbots, phone, or live chat.
Ensure you answer all the questions from your clients as soon as possible because nobody likes to wait too long for a response.
Sales are the most important aspect of any e-commerce website, and they can mean the difference between a dormant business and a money-making machine.
The ideal conversion rate will vary from one business to another. It is up to you to determine the average conversion rate in your niche and set targets to help boost your online sales.
Once you find out the average conversion rate, set your target, then formulate SMART goals to help you place your business ahead of the competition.
I’m a London-born lover of technology, obsessed with online business, passive income and the digital economy. I love learning, researching and curating the most valuable resources to save you time, money and help you discover the truth on what it actually takes to achieve your goals.